01 / Earn trust
Show the people behind the promise.
Leadership interviews and footage from your business make your experience, standards and culture visible.
Organic sales assets for founder-led businesses
Build your
24/7 sales team.
Your best sales conversations deserve a life beyond the meeting. We turn your leadership’s knowledge and your company’s proof into videos and landing pages that help your next customer choose you.
Find your first sales assetA focused 90-day build. A defined scope. Assets you own.YouTube that answers buying questionsLeadership and culture people can seeA clear path to an inquiry
Give buyers a reason to believe
Let people see why you’re the company to call.
Your team already knows what makes you different. Your buyers need to see it: the people, the decisions, the standards and the work. We build assets around the questions that stand between their interest and a sales conversation.
02 / Answer the question
Help buyers make the decision.
Useful videos address fit, process, common concerns and what a good outcome looks like.
03 / Open the conversation
Give that attention somewhere to go.
A landing page connects the right video to the right offer and a clear next step with your team.
One build. Choose the job it needs to do.
Grow the business.
Build the founder’s next chapter.
Or connect both.
Each engagement starts with one audience, one commercial goal and a 90-day delivery plan. Here’s the proposed starting scope we tailor around your opportunity.
| In the build | Company sales | Founder authority | Both together |
|---|---|---|---|
| Primary purpose | Help qualified buyers choose your business | Support consulting, speaking and professional opportunities | Two clear audiences, one production plan |
| Recording | One day at your business, including leadership and B-roll | One guided studio interview day at The Camp | Both recording days |
| YouTube videos | 6 edited videos | 4 edited videos | 10 edited videos across the two channels |
| Short clips | 18 clips | 12 clips | 30 clips |
| Conversion path | One offer landing page | One founder opportunity page | Two pages with distinct inquiry paths |
| Included in each | Research, interview direction, titles, thumbnails, channel setup or cleanup, publication, tracking setup and two improvement reviews. Two edit rounds per asset. | ||
Videos, pages and final files belong to you. Website hosting and ongoing software costs are itemized in your proposal. Lodging, paid ads, extra recording days and custom software are outside this starting scope.
How the 90 days work
We do the work around the camera, too.
Find the sale.
Review your offer, buyers, deal economics and sales questions. Agree on the goal and questions before filming.
Capture the evidence.
We direct the interview and production. Your leaders bring their experience; we help them explain it clearly.
Build and launch.
Edit the assets, package the videos and connect the landing page to your inquiry process.
Learn and improve.
Review audience response and inquiries twice. Improve packaging and the next step based on what we learn.
Founder Camp / At The Camp Retreat
Your next opportunity starts with what you know.
The expertise that built your company can also support your next chapter. Founder Camp turns your experience into a public body of work, with a clear way to inquire about working with you.
Company sales and founder opportunities need different messages and next steps. We can build both from one coordinated engagement.
Explore Founder CampBefore we start
What you’ll want to know.
Who is this for?
Established founder-led businesses, usually around $2–5 million in annual sales, with a proven offer and a team that can handle more qualified inquiries. Founder authority work fits leaders with specific expertise and a clear opportunity they want to pursue.
Why do I need your team?
Recording is one part of it. William leads the commercial strategy and interviews. Production, editing, YouTube packaging and landing-page specialists turn that recording into a connected buying experience. We agree who owns each task before work begins.
What does it cost?
We quote a fixed project fee after understanding your sales opportunity and agreeing the scope. The conversation includes your contribution per customer, what success could be worth and the budget needed to deliver the work well. You see the deliverables, timeline and payment milestones before committing.
Do I need a monthly retainer?
No. The initial engagement is a defined 90-day project. At the end, we review the results together and decide whether another production cycle makes sense.
Do you guarantee more sales?
We set a measurable commercial target together and track qualified inquiries, pipeline and closed business where your sales process supports it. Results depend on your offer, audience, distribution and follow-up. Views alone don’t establish sales impact.
How much time does my team need?
Plan for two strategy conversations, the recording day, consolidated feedback and access to your channel, website and inquiry process. One person on your side owns approvals. The schedule depends on timely access and feedback.
Start with the opportunity
What should your next
customer see?
Tell William what you sell, who buys it and which question keeps coming up before the deal closes. We’ll use that to decide what your first sales asset needs to do.
Initial builds start at $12,000. Continued production is optional. We agree scope and investment before you commit.
Email William at bill@joe2joe.com