A reason to listen
Your point of view.
Explain the decisions, beliefs and lessons that make your perspective useful.
Founder Camp / By Joe 2 Joe / At The Camp Retreat
Your story is
your greatest
asset.
You’ve built something. Now let the experience behind it open the next door. We help you turn what you know into videos and an opportunity page that make your expertise easier to discover, understand and act on.
Build your next chapterOne guided recording day. A complete 90-day build around it.ConsultingSpeakingProfessional relationshipsA public record of your experience
Give your experience somewhere to live
The best parts of your story deserve more than a passing conversation.
Why did you start? What have you learned? Which problems do people keep asking you to solve? We research your audience and direct an interview around those questions. You bring the experience. We help the right people see its value.
A reason to trust
Your expertise in action.
Answer real questions from the people you want to work with next.
A way to act
Your next opportunity.
Give interested people a clear way to ask about consulting, speaking or another defined opportunity.
See the work / Mike Schwartz
One founder.
A whole world of experience.
Mike’s story gives people a reason to listen. Organic Food Incubator’s work gives buyers something concrete to understand. Together, they show how a founder’s experience can become a library of useful marketing assets.
01 / The founder
His journey, hard lessons and point of view. A public body of work that helps people understand the person behind the business.
Explore Mike’s channel ↗02 / The company
The process and capabilities behind the offer. Content that answers a buyer’s questions before the next conversation.
Explore Organic Food Incubator ↗03 / The asset library
Stories, educational videos, clips, portraits and thumbnails. Material for the channel, sales follow-up and future campaigns.
Watch Mike’s founder story ↗These are examples of the work. Financial results have not been attributed to these assets.
Use your numbers / Explore the opportunity
What could your experience
build next?
Try a 12-month scenario for company customers, paid founder engagements and time saved. Change the assumptions to see what might be worth pursuing.
Example inputs, not benchmarks. Scenario buttons change inquiries and engagements only. Replace all numbers with your own.
Turn the scenario into a conversation
Let’s figure out
what is worth building.
Tell us about your business and what you would like to do next. We’ll use your answers and any calculator results to plan the conversation.
Initial builds start at $12,000. Continued production is optional. We agree scope and investment before you commit.
What you get
The day is where we capture it.
The build is how we put it to work.
Before you arrive
Two strategy conversations, audience research, one commercial goal and an interview plan tied to the work you want to attract.
At The Camp
One guided studio recording day. William leads the conversation; a production operator handles camera and sound. Lodging is separate.
After the interview
Four edited YouTube videos, twelve short clips, titles, thumbnails and channel setup or cleanup. Two edit rounds per asset.
A home for the opportunity
One founder page with a clear inquiry path, publication support, tracking setup, two improvement reviews and your final files.
Connect the founder and the company
Your experience.
Your team’s proof.
When the goal includes more business sales, we add a day at your company to capture the people, culture and capabilities behind the offer.
The combined build includes ten YouTube videos, thirty clips and two landing pages. Your company gets a sales path. You get a path for personal professional opportunities.
See the combined scope
Before your recording day.
Who should come?
Founders and experienced leaders with a clear area of expertise and a specific next opportunity. We’ll help you decide whether the work should serve the company, your own professional goals or both.
Do I need to be good on camera?
You need to know your subject. We research the questions, guide the conversation and edit for clarity. You don’t need to prepare a speech.
What does it cost?
A fixed fee for the agreed 90-day project. We connect the price to a credible opportunity and the cost of delivering the work. Consulting and speaking opportunities can inform that discussion. We don’t assign a speculative dollar figure to your legacy.
Will this get me a board seat or a book deal?
The work gives people a clearer way to evaluate your expertise and contact you. Board seats, publishing agreements and other opportunities require their own relationships and decisions; they aren’t promised deliverables.
What happens after 90 days?
You keep the assets. We review what they’re doing and decide whether another cycle would help. There is no automatic monthly production retainer.
Tell us what’s next
What do you want
to be known for?
Tell William what you’ve built, who you want to reach and what opportunity you want to pursue next.
Request my channel planEmail William at bill@joe2joe.com